For nearly 12 years, I served as a corporate communications specialist in different levels at Entergy. During my time at this Fortune 500 company headquartered in New Orleans, LA, I provided communications support, guidance and expertise to two of the company’s utilities and assisted the corporate office with companywide communications efforts.
This work included many aspects of the rapidly changing industry including operations, customer service, regulatory and governmental affairs, products and services, renewables, growth and economic development, innovation, safety, reliability, grid modernization and more. I developed and implemented communications strategies to proactively tell the company’s story to various audiences, provide a clear linkage to company business needs and objectives, and reinforce goals, initiatives, and positions. This came in the form of writing news releases, blog posts, talk points, white papers and executive speeches; producing fact sheets, fliers, videos and other collateral materials; working on website updates, managing media inquiries and social media channels; and coordinating advertising plans with the corporate office, as well as developing materials and content to keep employees informed and engaged. I also served as spokesperson and, when appropriate, positioned both management and subject-matter experts to educate audiences and provide perspective.
Having recently left the company under it’s new early retirement option, I am proud to join Hoffman Power Consulting for contract utility communications work nationwide. Hoffman brings 34 years of experience providing content in the industry, and I will add my corporate communications background to their existing technical expertise.
Check out samples of my public-facing work at Entergy. Since some of my above-listed work was proprietary, I can talk through other utility communications examples upon request. Let me know how I can serve your utility communications needs.
News Release Samples
Entergy New Orleans Pilots Residential Rooftop Solar Program (part of an overall package that includes videos, fliers, brochures, website, social and more)
Entergy New Orleans Puts Commercial Rooftop Solar Generation on the Grid (with b-roll)
Entergy New Orleans and RTA Reach Agreement for Commercial Rooftop Solar
Smart Thermostats to Help Low-Income Renters Save Energy and Money
Energy Smart Rewards Superdome for Energy-Efficient Upgrades
Energy Smart Program Ranked First in Savings among Low-Income Participants
Entergy New Orleans Teams with Community Partners to Host Super Tax Day
Entergy Grant Helps Build Eco-Lab Base Camp at Delacroix Preserve
Entergy Urges Parade-Goers to Stay Safe and Be Vigilant
Entergy New Orleans Pilots Residential Rooftop Solar Program (shorter versions available)
Entergy New Orleans Puts Full Force Behind Grid Reliability to Reduce Outages Citywide
Entergy New Orleans Says Thanks Following Tornado Restoration
Powering Through: Entergy’s Katrina Stories (first example)
Powering Through: Entergy’s Katrina Stories (second example)
Metallic Balloons and Power Lines Don’t Mix: Be Sure to Keep Them Under Control (tagged as corporate editorial team)